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Press Release

Life Clips Subsidiary Belfrics Expands Dubai Footprint; Names Najmal Ahmed As Head Of Dubai Operations

By January 27, 2022No Comments
BelfricsBT hires key management as it plans to expand its Belrium Blockchain in Dubai

AVENTURA, Fla., Jan. 27, 2022 — Life Clips, Inc. (OTC Pink: LCLP) (the “Company”) announced today a key executive hire for its Belfrics subsidiary in Dubai. The company has named Najmal Ahmed as Head of Dubai Operations. Belfrics has 10 operational offices in Malaysia, Singapore, India, Kenya, Tanzania, Nigeria, Bahrain and UAE, and is licensed and regulated by the Labuan Financial Services Authority (LFSA) in Malaysia. Belfrics plans a major expansion of its blockchain capabilities in the United Arab Emirates, especially in the financial hub of Dubai.

Mr. Ahmed most recently served as the Head of Business Development and Key Accounts Management for NOW Money in Dubai, United Arab Emirates. Prior to this position, Mr. Ahmed was Corporate Account and Relationship Manager at a startup for 7 years. In this position, Mr. Ahmed maintained relationships with 9 Banks and 23 exchange houses, as well as handled a portfolio of companies with more than 3000 clients. Mr. Ahmed holds a Bachelor of Technology degree in Computer Engineering from the University of Science and Technology in Omdurman, Sudan, and is CCNA (Cisco Systems) certified.

“Najmal brings Belfrics a diverse skillset and an impressive understanding of how businesses operate,” said Belfrics CEO and Founder, Praveen Kumar. Mr. Kumar continued, “With his comprehensive knowledge of the latest financial and regulatory technology, we believe Najmal will successfully lead the expansion of our Dubai footprint as he builds and promotes strong, long-lasting customer relationships by partnering with them and understanding their needs.”

Mr. Ahmed has an exceptional, proven track record in the financial services and technical industry, specifically in digital payments, prepaid cards and cross border remittances focusing on B2B sales and marketing, CRM, and effective management of channel and alliance programs.

Robert Grinberg, CEO of Life Clips, said, “We are very enthusiastic about our expansion in Dubai. Najmal will play a cornerstone role as he drives business and leads the charge developing the commercialization of our blockchain in the region. We are grateful to have him on board, and we welcome him to the Belfrics family.”

About Us

Life Clips is the parent company of Belfrics Global and Cognitive Apps Software Solutions Inc. Belfrics Global is a Malaysian based blockchain provider and cryptocurrency exchange and platform that is licensed and regulated by Labuan Financial Services Authority (LFSA), Malaysia. With 10 operational offices in 8 countries, Belfrics’ multi-feature trading platform offers digital assets, cryptocurrencies, and crypto derivative contracts to its clients. Belfrics blockchain has been recognized by Gartner as being a top 10 blockchain in terms of real-world projects and has received a patent for its Belrium KYC verification System (BKVS) by the Nigerian patent authority. Cognitive Apps is disrupting the space of mental health with its speech-based, AI-powered mental health analytics platform that empowers businesses to measure, understand, and improve the mental well-being of their employees, patients, and customers. Aiki delivers CBT and IPT therapies using a chatbot which includes the voice analysis solution that takes in other health data from Apple and Google HealthKit to make a more accurate analysis of one’s mental health. Aiki was developed to capitalize on the trend towards artificial intelligence platforms utilized by individuals and companies to raise awareness of employees’ mental health. Cognitive Apps is developed by a team of licensed psychotherapists that makes use of vocal biomarkers to screen for early signs of mental health conditions, such as stress and depression. Aiki is available on Apple’s App Store.

For more information on Life Clips visit
For more information on Belfrics Global visit
For more information on Cognitive Apps Software Solutions visit

Forward-Looking Statement Disclaimer
This press release contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be preceded by the words “intends,” “may,” “will,” “plans,” “expects,” “anticipates,” “projects,” “predicts,” “estimates,” “aims,” “believes,” “hopes,” “potential” or similar words. Forward-looking statements are based on certain assumptions and are subject to various known and unknown risks and uncertainties, many of which are beyond the Company’s control, and cannot be predicted or quantified and consequently, actual results may differ materially from those expressed or implied by such forward-looking statements: (i) the initiation, timing, progress and results of the Company’s research, manufacturing and other development efforts; (ii) the Company’s ability to advance its products to successfully complete development and commercialization; (iii) the manufacturing, development, commercialization, and market acceptance of the Company’s products; (iv) the lack of sufficient funding to finance the product development and business operations; (v) competitive companies and technologies within the Company’s industry and introduction of competing products; (vi) the Company’s ability to establish and maintain corporate collaborations; (vii) loss of key management personnel; (viii) the scope of protection the Company is able to establish and maintain for intellectual property rights covering its products and its ability to operate its business without infringing the intellectual property rights of others; (ix) potential failure to comply with applicable health information privacy and security laws and other state and federal privacy and security laws; and (x) the difficulty of predicting actions of the government and its regulations. All forward-looking statements included in this press release are made only as of the date of this press release. The Company assumes no obligation to update any written or oral forward-looking statement unless required by law.

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